Quality First: A Strategy for Product Differentiation

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5 Views October 8, 2024

On November 19th, Huilin Titanium Industry Co., Ltd(300891.SZ) engaged in a detailed research discussion with Guangda Securities, where it elaborated on various facets of its business operations and the industry landscape, including investment projects, production processes, and market demands.

Leveraging its inherent resource advantages, Huilin Titanium has developed a robust “Sulfur-Titanium-Iron-Calcium” circular economy industrial chainThis strategic initiative has been significantly shaped by China's current resource endowment status, enabling the company to continue utilizing a clean production process for sulfuric acid-based titanium dioxideOver the years, Huilin Titanium has capitalized on its unique geographical positioning, pioneering a comprehensive “Sulfur-Titanium-Iron-Calcium” circular economy model in ChinaThis initiative not only serves as a model within the industry but also lays a lasting foundation for the company’s sustainability.

The sustainable practices adopted by Huilin Titanium, particularly the clean co-production method using sulfuric acid, have yielded substantial cost benefits to the company

Through years of dedicated R&D investment and technological accumulation, Huilin Titanium has developed proprietary production technologies for rutile-type titanium dioxide ultrafine powders and specialty plastic-grade rutile titanium dioxide, among other innovationsBy aligning these technological advancements with its own circular economy industrial chain model, the company has realized significant synergistic benefits, enhancing its overall operational efficiency.

Innovation is at the heart of Huilin Titanium’s strategyAs one of China’s leading titanium dioxide manufacturers, the company prioritizes research and development, fueled by a team of highly skilled professionals led by General Manager He MingchuanHuilin Titanium has established several cutting-edge research platforms, including a provincial-level enterprise technology center, an engineering technology research center, and a doctoral workstation in Guangdong Province

These infrastructures have not only allowed Huilin Titanium to amass an extensive portfolio of core technologies but have also contributed to the overall technological advancement of the titanium dioxide industry in China.

Since 2024, Huilin Titanium has filed four new invention patents, including “A Method for Producing Small and Uniform Iron Phosphate,” “A Surface-Modified Titanium Dioxide and Its Preparation Method,” “Ultra Weather-Resistant Ultrafine Titanium Dioxide and Its Preparation Method,” and “A Method for the Preparation and Application of Modified Ultrafine Titanium Dioxide.” Notably, the self-developed invention patent for the surface-modified titanium dioxide has significantly enhanced the material’s performance in mid-to-high-end applications, showcasing Huilin Titanium's commitment to innovation.

To date, Huilin Titanium has secured numerous patents for inventions and utility models, playing a critical role in elevating product quality and technological standards

Over the years, the company has also actively promoted and applied green low-carbon technologies, such as continuous acidolysis technology, MVR titanium liquid concentration technology, low-temperature waste heat recovery for sulfuric acid, and continuous crystallization technologyThese efforts have notably enhanced the energy-saving and environmental protection levels of the production facilities, showcasing Huilin Titanium’s distinct advantages in product innovation, process enhancements, and safe, environmentally friendly production.

The strategic implementation of a “fine product strategy” is fundamental in addressing emerging market demandsHuilin Titanium acknowledges that while the demand in the titanium dioxide sector has been affected by a decline in the overall construction materials market, advancements in sulfuric acid titanium dioxide production technology and enhancements in product quality have led to the continuous expansion of applications in new fields, generating incremental demand.

For instance, titanium dioxide plays a crucial role in the photovoltaic sector, where it is used in solar panels to reflect and disperse sunlight, thereby improving the efficiency of solar cells

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In the new energy industry, sulfuric acid titanium dioxide byproducts, such as ferrous sulfate, serve as key raw materials for producing iron phosphateAdditionally, adding titanium dioxide to lithium batteries can enhance their capacity, cyclic life, energy density, stability, and safety, making it a vital component in advanced battery technologiesIn the field of catalysis, titanium dioxide acts as a catalyst carrier, enhancing the stability and activity of catalysts widely applied in air purification and wastewater treatment, contributing to environmental sustainability.

To adapt to the evolving market demands, Huilin Titanium has embraced differential strategies, implementing initiatives such as the “fine product strategy” and “personalized custom production.” This approach is focused on bolstering research and development in the various applications of titanium dioxide across different sectors, thereby enhancing the company’s competitive strength in the marketplace

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